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Press release

Leo Burnett wins Gold and the Lotus Root Award at ADFEST 2014 (2014-03-18 )

Leo Burnett Solutions Inc. (LBSL), the local office of the global advertising network Leo Burnett Worldwide once again brought recognition to the Sri Lankan marketing communications industry from ADFEST 2014, Asia Pacific’s premier advertising festival and awards show. The agency walked away with glowing honours, bringing home its first Gold Lotus Award in the Promo: Best use of Print/Conventional Outdoor category. The agency also won its first Lotus Root Award for the Unity Paper and was also a finalist in the Lotus Root and Design Lotus: Typography categories. The Leo Burnett Sri Lanka team saw itself shine and triumph at ADFEST 2014 amongst the 1,095 delegates from 53 cities that attended the event with 3,253 entries across 17 awards categories. Commenting on the performance of the network at ADFEST 2014, Mark Tuttsel, Chief Creative Officer, and Leo Burnett Worldwide stated “ADFEST embraces and celebrates the best creativity, local culture and heritage of this highly important and vast region. I am delighted with the performance and results achieved by our network. I would especially like to congratulate Leo Burnett Sri Lanka for winning a Lotus Root Award, which recognises and celebrates ideas born with local roots. Held annually in Pattaya, Thailand, the festival hosts delegates from Asia Pacific and Middle East to celebrate creativity. On its 17th year the theme for ADFEST 2014 was Co-Create the Future’ which highlighted the importance of the consumer. Leo Burnett Sri Lanka’s winning idea was “Unity Paper”, the country’s first ever Sinhala and Tamil newspaper published with the Ada to commemorate the National New Year. This innovative idea was created by Leo Burnett in partnership with Starcom the media independent of the Publicis Groupe. The Island 18/03/2014