• Sri Lanka
  • United States of America
Amcham Sri Lanka About

Press release

Leo Burnett creates history at The One Show (2014-05-28 )

Leo Burnett Solutions Inc., (LBSI) the local office of the global advertising network Leo Burnett Worldwide,created history once again ,by being the first agency from Sri Lanka to be awarded a merit in the Design category : Design for the greater good ,for profit initiated ,for the “Unity Paper”. Commenting on the accolade at The One Show ,Trevor Kennedy,Chief Creative Officer ,LBSI stated ,”It is an absolute honour to have been recognized at The One Show, as it is one of the most prestigious advertising competitions in the world. This recognition is a real testament to the strength of LBSI’s creative work.We’d like to thank our client “Ada of Wijeya Newspapers for believing in us for being brave and executing the idea. I would also like to congratulate the entire team on this outstanding accolade which helped the agency to make history by being the first Sri Lankan agency to be recognized at The One Show”. The One Show is widely considered the most prestigious worldwide advertising competition and is part of the One Club which exists to champion and promote excellence in advertising and design in all its forms. The One Club is the world’s foremost non-profit organization devoted to elevating creative work in the industry. The One Show celebrates the year’s best advertising,design,interactive branded entertainment and intellectual property and product campaigns. The One Show is held in New York City and 32 of the advertising industry’s most esteemed professionals from 11 countries participate in the judging process. This year a total of 21,297 submissions from 63 countries competed with only 1,229 finalists qualifying from 463 agencies. “The Unity Paper “ Leo Burnett’s submission for The One Show which was created in response to the divide that existed between the multi-ethnic communities at the end of Sri Lanka’s 30 year conflict. It was produced to remind Sri Lankans of the importance of National unity and integration in a country which represents a multiracial population. “The Unity Paper “ created hype through a social media campaign which used letters of both alphabets to drive its message.Each letter of the alphabet was replicated in Sinhala and Tamil and the letters mirrored each other as a symbol of unity. Courtsey Daily FT 28th May 2014