Power Lunch on the US Unfair Competition Act jointly organized by Amcham & Microsoft - 12th September 2013 With regard to the event more than 40 CEOs, compliance officers, and business associations participated in an Amcham-organized luncheon seminar focused on U.S. unfair competition laws and the importance of using legal and properly licensed software and hardware in their operations - The seminar, entitled U.S. Unfair Competition Laws - Impact and Opportunities for Sri Lankan Exporters to the USA, zoomed in on new legal trends in promoting fair competition on a global scale. The speakers shared information on how companies with properly licensed software can leverage their compliance as a competitive advantage in the global supply chain. For example, manufacturers that take timely measures to certify legal IT will enhance their reputation, safeguard their businesses, avoid costly litigation or seizures of goods, and obtain a competitive advantage against their non-compliant competitors. AMCHAM initiated this program as part of its ongoing intellectual property rights (IPR) campaigns and its objective of promoting the highest standards of business ethics among its member companies. Speakers included Mrs. Allison Areias-Vogel, Counselor, Economic and Commercial Affairs, U.S. Embassy who reflected positively on the overall reduction of software piracy in Sri Lanka and the opportunities for compliant companies to distinguish themselves as world-class partners. Mr. Jamie Harper, General Manager, South East Asia, Microsoft Corporation, spoke on the topic of Partnering with Sri Lanka - Our Joint Journey Toward the Emerging Wonder of Asia. Speaker Albert Y Kim Consultant U.S. Litigation, Regulation & Antitrust ,Sudath Perera Associates elaborated on The Legal and business context: Brief on unfair competition laws & recent enforcement cases.